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Vitalant has always been dedicated to ensuring a safe and enjoyable experience for its valued donors. In 2024, the organization is taking a step forward to recognize and honor the commitment of its donors and supporters by introducing a new status called "Vital Elite." This status not only celebrates the dedication of individuals to the mission of Vitalant but also acknowledges the transformative power of commitment in saving lives.

The Importance of Commitment 

Vitalant's initiative to introduce the Vital Elite status is rooted in the belief that commitment plays a pivotal role in promoting blood donation. The "Commit to Save Lives" campaign, launched in 2023, emphasized this idea. The campaign aimed to highlight the distinction between interest and commitment when it comes to making a difference in the world.  

The campaign's message draws inspiration from the words of Kenneth Blanchard, renowned author of The One-Minute Manager, who said, "There's a difference between interest and commitment. When you're interested in doing something, you do it only when it's convenient. When you're committed to something, you accept no excuses; only results." These words encapsulate the essence of Vital Elite and underscore the transformative power of commitment. 

What Is Vital Elite? 

Vital Elite is a recognition status designed to honor and celebrate individuals who have made a dedicated commitment to the cause of blood donation and the mission of Vitalant. It represents a significant step beyond mere interest in donating blood. Those who attain Vital Elite status have proven themselves as unwavering advocates for the organization's life-saving work. In addition to donating blood, those with Vital Elite status will be encouraged to do something additional to support Vitalant, whether by volunteering time, giving a financial gift, sharing the latest blood supply needs with social networks, or even hosting a blood drive.  

How to Achieve Vital Elite Status 

As a blood drive coordinator, you’re already Vital Elite! You are supporting one of the pillars of our mission. Being Vital Elite will come with several benefits, including recognition opportunities and special perks as a thank you for their dedication and commitment to the cause. More information on these benefits will be available on the Vital Elite homepage, coming soon.  

By embracing Vital Elite, individuals are not only showing their support for Vitalant but also committing to a cause that truly makes a difference. The words of Kenneth Blanchard, "only results," resonate strongly in this context, highlighting the significance of action over mere interest. With Vital Elite, the commitment to blood donation is being elevated to a whole new level, ensuring a brighter and healthier future for many.