Recognition/Rewards Programs

• Program opt in is required – Individuals must enroll in the program to participate and be eligible for Donor Recognition Program benefits. (Donors who have previously opted in to the rewards program in their region, and have donated within the past 15 months, will be automatically enrolled in this program.)
• Complete enrollment – A donor may enroll in the Donor Recognition Program by signing up on the program website.
• Individual membership – Only individuals are eligible to enroll in the Donor Recognition Program and each individual member may maintain only one membership. No joint, corporate or organization accounts are permitted and benefits are non-transferable.

• Points will be awarded for each donation:
  • Whole Blood = Points for whole blood donations are suspended until further notice due to the pandemic. Thank you for saving lives with your blood donations.
  • All Plasma Types and Power Red = 400 Points
  • Platelets = 500 Points (the maximum number of points for one procedure)
  • Multi-component/automated procedures which include platelet donation = 500 Points
  • Multi-component/automated procedures that do not include platelet donation = 400 Points
  • Bonus points may be offered at the sole discretion of Vitalant.
  • Points never expire if the donor attempts a donation within a rolling 15 months from the date of their last activity. Activity includes donations and attempted donations (last activity is not based on units donated).
• Donor Recognition Program points are not the property of the member, have no cash value and cannot be sold or transferred during or after the member’s life, by operation of law or otherwise.
• Points awarded may be subject to taxation, and if so, ensuring appropriate tax treatment is the sole responsibility of the donor.
• Points will not be awarded for donations made prior to program enrollment. (Note: There will be a grace period through April 30, 2021, during which a donor can request from Vitalant Customer Care that points be retroactively issued for donations made between January 15 and April 30, 2021.)
• Donor recognition points are offered at Vitalant’s sole discretion. Recognition points may not be available during certain periods, or with other concurrent promotions.
• Vitalant will work to add points to a donor’s account in a timely manner. The time frame for adding points may fluctuate as Vitalant systems are updated.

• To redeem points, donors must have enrolled in the Donor Recognition Program.
• Donors may donate their points back to Vitalant as a redemption option, so Vitalant can better continue its lifesaving work.
• Gift cards are delivered electronically as an e-gift card. Apparel items are sent by mail.
• Members can redeem points through the Donor Recognition Program website once they reach the minimum value.
• If a program member opts out of the program, all points immediately expire.

Q: What is the Vitalant Donor Recognition Program?

A: The Vitalant Donor Recognition Program is our way of saying thank you for transforming lives with your blood donation! It’s a free program where you can earn points and redeem them for gifts. While many donors tell us nothing beats the satisfaction of helping others in need, we want to recognize those who give regularly. For complete Recognition Program rules, please visit vitalant.org/recognition.

Q: How do I become a member of the new Donor Recognition Program?

A: First, you’ll need to have an online donor account. If you do not have one created, visit our website at vitalant.org/recognition and choose the area you live in to be directed to the proper account site. Please use the unique email address you’ve provided to us at the time of donation, and that is not used by any other Vitalant donor, to create your online account. Next--and this is important--log in and opt in to the rewards program. Once you do, we’ll automatically credit your account with points for each donation you make.

Q: I’m already opted in to the rewards program. Do I need to re-enroll?

A: You won’t need to re-enroll as long as you have come to donate in the past 15 months. If it’s been longer than that, we encourage you to come donate again and re-enroll in the program to begin earning points for your lifesaving efforts.

Q: How do I earn points?

A: Points are earned as follows:

Power Red (double red cell) – 400 points

Plasma (convalescent/source) – 400 points

Platelets (e.g. platelet/plasma, platelet/red cell, platelet/red cell/plasma) – 500 points

Vitalant continues to suspend reward points for whole blood donations due to the financial impact of the pandemic. When this is lifted, whole blood donations will earn 200 points.

Q: Where can I find the points I have accumulated?

A: Log in to your online donor account, click on the Donor Recognition section, and look for your available points.

Q: Why am I not seeing my points from my donation today?

A: Please allow 7-14 days for your points to show in your account.

Q: Is there a reason that I didn’t get my full points for my donation today?

A: Please note that we have updated our Recognition Program, and the point values may not be the same as in your previous reward program. The current point structure is:

Power Red (double red cell) – 400 points

Plasma (convalescent/source) – 400 points

Platelets (e.g. platelet/plasma, platelet/red cell, platelet/red cell/plasma) – 500 points

Vitalant continues to suspend reward points for whole blood donations due to the financial impact of the pandemic. When this is lifted, whole blood donations will earn 200 points.

Q: Did I lose my previously earned points?

A: If you were opted in to a previous reward program with us and have come to donate within the past 15 months, any points you earned previously that are still active will be automatically transferred to the new recognition program. If it’s been longer than 15 months since we’ve seen you, your points are now inactive. You will need to re-enroll in the new program to begin earning points for every donation you make.

Q: Will I still receive points even though I haven’t opted in to the donor recognition program?

A: No. You must first opt into the program before you can start earning points for each blood donation or donation attempt.

Note: there is a grace period to enroll in the new program through April 30, 2021. During this time, upon request, Vitalant will retroactively issue points for donations made between Jan. 15 and April 30, 2021.

Q: Do my points ever expire?

A: We want to recognize your ongoing efforts to help patients in need. If you continue to donate, your points will remain active and redeemable within a rolling 15 months from the date of your last visit. Your points will only expire after 15 months of no recorded donations or attempted donations. 
 

Q: How do I redeem my points?

A: To redeem points for a variety of thank-you items from our online donor store, please log in to your online donor account and locate your rewards store. Once you have accumulated enough points, you can choose from items including electronically delivered gift cards from a variety of well-known national retailers, as well as select apparel items that will be mailed to you. With as few as four blood donations, you could be eligible for a thank-you gift.

Q: Why is it taking so long for my gift card to get to me?

A: You should receive an activation email for your gift card within one week. If you didn’t receive it, please first check in your spam folder. If you do not receive the gift card email within one week, please contact our Customer Care team at 877.258.4825.

Q: May I give points back? May I opt out of the program?

A: Yes. You may choose to donate your points back to Vitalant to further support our lifesaving mission. You may also elect to opt out of the program.

Q: Can I share my recognition points?

Q: If I have opted out of the program, may I re-enroll?

A: Yes. You are welcome to re-enroll at any time. Just be aware that points will not be awarded for donations made prior to program re-enrollment.

Q: I used to earn bonus/double/triple points for giving frequently, on certain days of the week, during certain holidays, a specific donation type, etc. but I don’t now. Why?

A: We appreciate all you do to support the transfusion needs of patients. Thank you! Extra points for certain activities are not part of the new recognition program, however, there may be times when bonus points and special promotional items will be offered to donors based on patients’ blood needs.

Q: I am a whole blood donor and am not earning points right now. Why are you launching a new recognition program when I cannot participate?

A: Vitalant is temporarily suspending reward points for whole blood donations due to the financial impact of the pandemic. We greatly appreciate your dedication to helping others, and your patience during this unprecedented time. Please know that your lifesaving efforts mean the world to hospital patients. We look forward to recognizing your efforts in the near future when we can begin giving whole blood donors points again.

• The Legacy Programs including Platelet Passport Program, Hero in Me, MVP, Special Delivery, Quarterly Platelet Challenge, Donor Plus, MAX Donor or any other Vitalant rewards program no longer exist as stand-alone programs effective Jan. 15, 2021. New donors must opt in to Vitalant’s new Donor Recognition Program. Any active points under the previous legacy programs for donors who attempted a donation in the last 15 months will be carried forward into the new program. Points will expire for those who do not opt in to the new program and have not donated in the last 15 months.

• Vitalant may contact program participants through various channels including, but not limited to, website, email, mobile app notification, SMS/text, phone and/or direct mail.
• Communications and offers may be directed uniquely to individual members based on prior activity.
• The Vitalant Customer Care Center is available to answer questions members may have or accept feedback at 877-258-4825 between the hours of 6 a.m. - 9 p.m. PST, Monday - Friday and 7 a.m. - 9 p.m. PST Saturday and Sunday.

• There is no fee to join the Donor Recognition Program. Any personal information you provide during program enrollment will be handled in accordance with Vitalant’s Privacy Policy.
• Vitalant reserves the right to change, suspend or end the Donor Recognition Program at any time, without notice.
• Donor Recognition Program points and redeemed items may not be used for reselling or profit. Additionally, gift cards must not be sold or transferred from the intended recipient. Vitalant may investigate any suspected violation or fraud, which may result in the immediate termination of the account in violation including the forfeiture of corresponding points, rewards and other benefits the member accrued. Any future participation in the Donor Recognition Program may also be denied.
• Vitalant may adjust your point balance at any time and without notice, due to computer error, technical issues, machine malfunction, employee error, customer error, fraud or any reason that Vitalant deems appropriate.
• Vitalant reserves the right to update the Donor Recognition Program rules at any time and without notice.