Donor Motivation: Using Points and Promotions to Recruit Blood Donors
What motivates a blood donor to volunteer to help someone they will most likely never meet? Some donors say they give blood because “it’s the right thing to do.” Others say they give blood because they have a personal connection to the mission. Still others say they give blood because they like to earn points* or sport the free T-shirts Vitalant gives donors in recognition of their lifesaving donations during critical times of the year.
Low Blood Donation
Summer plans are often fun, but for hospital patients, the summer stretch is no picnic.
Power UP for Patients this Summer
This summer, Vitalant is asking blood donors and blood drive coordinators to Power UP in support of hospital patients. What does that mean? For donors, it means giving a Power Red, plasma or platelet donation based on their blood type. For blood drive coordinators, it means filling every appointment slot, recruiting a few first-time donors to every blood drive, and recruiting A-negative, B-negative and type O donors* to Power UP with a Power Red donation.
You Help Save Patients Like Alex: A Letter From Mitzy Edgecomb
In each of my messages to you, I have shared my heartfelt gratitude for the work you do to ensure blood is available for patients in need. Your unwavering dedication is truly inspiring. My expression of gratitude has become very personal over this last year.
In May of 2021, the twenty-eight-year-old daughter of one of my oldest and dearest friends was diagnosed with acute myeloid leukemia (AML). As you can imagine, the news was absolutely devasting to her family and friends...
Recognizing Vitalant’s Nurses on National Nurses Day
National Nurses Day on May 6 celebrates those continuing to live the legacy of Florence Nightingale, the mother of modern nursing whose sanitary care efforts reduced Crimean War death rates from 42% to 2%. Nurses have always played a vital role in health care, but the past two years of facing the COVID-19 pandemic have brought the stories of these frontline heroes to the forefront. We're proud of all the nurses belonging to the Vitalant family and their roles supporting donors, patients, and the hospitals we serve.
